Proenza Schouler Is Cruising To Paris For Its Resort 2017 Collection

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Proenza Schouler Pre-Fall 2016 2

Proenza Schouler Pre-Fall 2016.

New York-based label, Proenza Schouler is cruising to Paris For its Resort 2017 Collection.

The shakeup is thanks to MAC cosmetics. The Estée Lauder Companies owned brand, “is backing designers aiming to expand the reach of their pre-collection presentations,” according the Business of Fashion.

The long-term initiative will kick off this Cruise 2017 season with Proenza Schouler, which will show its collection in Paris on July 4 to coincide with the city’s upcoming haute couture Week.

Aside from the financial backing, MAC will also provide beauty from senior makeup artist Fatima ThomasMAC has worked with Proenza Schouler for the past 16 seasons and will be backstage at more than half the shows on the haute couture lineup.

Proenza Schouler is standing by its commitment to keep any images associated with the collection under embargo until the clothes arrive in stores. Designers Jack McCollough and Lazaro Hernandez plan to present the clothes in intimate, no-social-media-allowed salon presentations on Monday July 4, (Independence Day in the United States).

Post-show, Moda Operandi co-founder Lauren Santo Domingo will host a party at her Paris home celebrating the designers Jack McCollough and Lazaro Hernandez‘s collection.

The decision to show in Paris also reflects the label’s global intentions, underscored earlier in June with the appointment of a new chief executive, Judd Crane, who is joining the company from London-based department store Selfridges.

Proenza Schouler Pre-Fall 2016 1

Proenza Schouler Pre-Fall 2016.

Proenza Schouler Pre-Fall 2016 3

Proenza Schouler Pre-Fall 2016.

Photos Credit: Courtesy of Proenza Schouler

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.