Beauty News: Condé Nast Is Launching A ‘Beauty Network’
Rihanna on the cover of the April 2016 issue of Vogue.
It was just announced that Condé Nast will launch a “new, socially-led beauty franchise,” called #TheLookIs.
The project is aimed to reach millennial consumers, primarily for the purpose of curating beauty content across all its various magazines and platforms.
According to a release, the project will debut in September online and in October print issues. Beauty editors from Allure, Glamour, Vogue, Teen Vogue, Self, Brides, W and Vanity Fair will take turns curating #TheLookIs. Celia Ellenberg, Vogue‘s beauty director, will be the first, and content will be customized to the voice of each Condé brand. It will include how-to videos and “will also include lush print executions and a digital newsletter built from the top-trending beauty content from across Condé Nast’s brands, as well as other premium beauty destinations, and will be distributed to a targeted list of influential beauty consumers pulled from the Condé Nast database,” states the release.
Photos Credit: Mert Alas and Marcus Piggott for Vogue magazine