Media News: Condé Nast Acquires Pitchfork Media
It was just announced that mass media company Condé Nast, the publishers that owns Vogue, Details, GQ, Vanity Fair, Glamour, W and more had acquires Pitchfork Media, a music-centric digital media company, for an undisclosed sum.
The acquisition effort was led by Fred Santarpia, Condé chief digital officer. The Pitchfork team will report to Santarpia.
“Music content is one of the most prolific genres of content on the Web,” Santarpia said. “The acquisition of Pitchfork reflects Condé Nast’s continued belief in the power of authentic editorial voices to engage influential audiences at scale.”
According to Condé Nast, the deal not only adds a music vertical to its stable of properties, but also gives it access to Pitchfork’s video and live events business.
Pitchfork was founded in 1995, independently and runs well-known music events in Chicago and Paris yearly, and targets a younger music audience. It is a site that gives up & coming talents a platform to let their voices be heard and showcase their talents.
Pitchfork said via their website, “This is an extraordinary moment for us. In February, Pitchfork will celebrate its 20th birthday. We launched in 1996, when online magazines barely existed, and the internet’s potential as a publishing platform was just becoming clear. Gradually, Pitchfork’s readership increased, and so did the scope of our coverage. We opened additional sections, providing a home for both emerging and seasoned voices. We started a music festival in Chicago, and another in Paris. We introduced video programming to the site in 2008, and ventured into the world of print with The Pitchfork Review in 2013. Each of these endeavors are now integral components of Pitchfork, and with Condé Nast’s experience and resources, all of them will have greater opportunities to grow and flourish.”
“Condé Nast believes, as we do, that Pitchfork has built an editorial voice that stands strongly alongside its others, and that the integrity of that voice— and our opinions— are fundamental to our identity. We’re incredibly fortunate to have found in Condé Nast a group of people who share every aspect of our focus. Their 100+ years of experience in building brands marked by editorial integrity makes them a natural fit for Pitchfork, and their belief in what we do, combined with their additional expertise, will allow us to extend our coverage across all platforms while remaining true to the ideals that have made Pitchfork the most trusted voice in music.”
Photo Credit: Pitchfork