This Guy Has A Forever Growing Empire: Puff Daddy AKA Sean Combs & His Bad Boy Ent. Partners With LA. Reid’s Epic Records
Puff Daddy & Lil Kim
“10 years from now we’ll still be on top, Yo, I thought I told you that we won’t stop,” said Puff Daddy on the Notorious B.I.G.’s 1997’s “Mo Money Mo Problems“.
18 years later, Sean Combs and his Bay Boy Ent are still on top.
It was announced today Monday (October 5), that the 22-year-old music powerhouse (Bad Boy Entertainment) has partner with L.A. Reid‘s Epic Records, a division of Sony Music. The exclusive partnership includes distribution of two new Puff Daddy albums and provides a home for Bad Boy artists covering customary label services including promotion, marketing, sales and distribution. Puff will celebrate the signing by performing new music at the 2015 BET Hip Hop Awards which airs October 13.
In the past, Bad Boy was distributed by Arista Records, Warner Music Group, and Interscope Records.
In a statement, L.A. Reid said, “Sean ‘Diddy‘ Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels. Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.”
“I have known L.A. Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” added Combs. “To now work with L.A. in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with L.A. Reid is to collaborate with the very best.”
Bad Boy Entertainment president Harve Pierre, who has been with the company since its inception in 1993, will also be riding the Epic Records train.
Photo Credit: Gabe Ginsberg/FilmMagic | Instagram