Beauty News: Gwyneth Paltrow’s Goop Is Launching Its Own Skincare Line

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Goop CEO Lisa Gersh and Gwyneth Paltrow

In the above image, Goop CEO Lisa Gersh and Gwyneth Paltrow.

Gwyneth Paltrow‘s Goop is making a major move on the business side. The company has its own skincare line in the works, according to the Lisa Gersh (CEO of Goop).

At the second annual Fashion Tech Forum, Gersh gave some details on Goop‘s plans. “People like to shop on Goop because it’s an incredibly curated experience,” said Gersh.

According to Racked, “The skincare line will be a direct-to-consumer program instead of through an outside retailer, just like how Into The Gloss’s beauty line, Glossier, is set up.”

Gersh confirmed that the products will launch next January.

What are your thoughts on Goop launching a skincare product? Would you buy it?

Source: Racked

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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